I had the pleasure of visiting Damask's Amesbury location right as they launch their new business. A group of us was treated to an amazing baking experience that we won't soon forget.
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Picture the scene: A bustling, messy kitchen, mom and kids hard at work. The timer was signaling that something was done baking, although exactly what that was, Denisse Horan and her two young children had no idea. Most of the cake batter was still on the counter and spilled on the floor. All this chaos just to bake a chocolate cake from scratch on Father’s Day.
Baking a cake for a special day seemed to be a straightforward task. But the Horan family never realized how precise and difficult it was to bake a cake from scratch. Everything that could have gone wrong, went wrong that day. The instructions seemed endless. Tristan accidentally whisked in the sugar before the milk and butter mixture had reached room temperature. Arianne added too much flour into the mixing bowl. Denisse helplessly tried to “fold” a batter mixture that was rapidly beginning to resemble concrete. The result? A two-tier cake with melting frosting and decorations that somehow read, “Nappy Fat Day.” Despite it all, Chris Horan, absolutely loved that cake.
Years later, their family still talks about that misguided attempt to bake a cake. Sure, the result wasn’t what they hoped, but they did make a lot of memories. And therein lies the magic of it all. They are not a family of bakers, but they still shared in the joy of baking together. Looking back, they realized there had to be a better way. A way to enjoy the fun of baking and the satisfaction of creating something they’d be proud to share. Damask was born.
Denisse partnered with a team of pastry chefs to create pre-measured baking kits that are not only delicious but also foolproof. Her mission is to make sure that everyone can unlock the true joy of baking from scratch. Because when someone else takes care of all the stressful shopping, measuring and second-guessing, what you’re left with is a moment worth celebrating. You made it. And that’s what matters.
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The Horan family began with a simple idea so that you could experience baking made simple. They believe that everyone, yes everyone, can bake from scratch. The trouble is that baking from scratch is time-consuming and unpredictable. So, they created a better way.
First, they sourced the finest, all-natural, non-GMO, and gluten-free ingredients. We’re talking about velvety chocolate, bursts of fresh fruit goodness, and the homey taste of real vanilla.
Next, the Horan Family collected a team of pastry chefs to develop a range of fun and flavorful cakes, making sure that every recipe would be just as successful in a gluten-free version.
The icing on the cake? That has to be truly fresh frosting. (They don’t even want to think about what comes out of those little plastic tubes.) The frosting is rich, creamy, and flavorful because you make it when you need it, and not a minute before.
Then came the hard part. Testing, testing, re-testing, then testing again. Recipes and measurements had to be exactly right because they are promising that every cake, every cupcake, and every batch of frosting you make at home will be delicious every time.
Share a little love and bake from scratch for the people in your life who matter. No guesswork, no long shopping list, no sifting, no measuring. Just a perfect — but perfectly simple — homemade dessert every time.
Use the coupon code MACARONI20 when you make a purchase from the
