How Can Macaroni Kid Help You GROW Your Business?

Reach 9,000+ local families when you advertise with us!

July 29, 2023

North Shore Macaroni Kid is the largest parent-focused online media resource on the North Shore. We focus specifically on families in Beverly, Danvers, Essex, Gloucester, Hamilton, South Hamilton, Manchester-by-the-Sea, Peabody, Rockport, Salem, Topsfield and Wenham.

We send our email newsletter every week to over 9,000 opt-in local parents and we engage daily with nearly 6,000 social media fans (Facebook, Twitter, and Instagram). Our website averages 65,000 web impressions monthly. Our free service connects local parents, grandparents, teachers, and caregivers to activities, events, and businesses in their own community.

There is no other comparable hyper-local digital publication.

Local parents engage frequently and consistently with us and regularly tell us that we are an indispensable resource for them.  

Macaroni Kid North Shore can help you:

  • Build brand recognition,
  • Share your expertise,
  • Promote a special event,
  • Increase traffic on slow days, or
  • Launch a new product, service, or location. 

Today's parents are online — which is where you'll find us too! With our excellent connection with local readers and more than a decade of marketing and writing experience, we can help both small and large businesses with creative and fun campaigns!

Current advertising options include:

COORDINATED MARKETING CAMPAIGNS: These well-rounded and multi-pronged campaigns are an effective way to reach local readers. Combining articles, social media posts, digital ads, guide and directory listings, and email blasts, your business will receive maximum exposure.

BASIC CAMPAIGNS: For businesses seeking consistent exposure to local families using a featured guide listing, a monthly social media post, and periodic articles, this is a cost-effective way to gain exposure for your business.

GUIDES: Our Guides feature the businesses our readers need year-round, from extracurricular activities to birthday party venues. Comprehensive business information is available 24/7 on our website under both our Guides and Directory sections, and featured regularly in our newsletter.

GIVEAWAYS: Our readers LOVE giveaways, and it's a great way to promote your product or service! Please note that we do have restrictions and requirements for giveaways — we'd be happy to share the details.

E-BLAST: Send a dedicated email focused on your business to our 9,000+ subscribers.

EVENT PROMOTION: Do you have a special community event coming up? Contact us at least four weeks in advance and we can coordinate a widespread event promotion campaign.

PRODUCT, SHOW, FOOD, TRAVEL, & BUSINESS REVIEWS: Parents appreciate hearing from each other about great local businesses and products. As parents and influencers, we love to experience new products and services in the community and share all the good things we learn with our readers.  

EVENTS: We can coordinate an event for you or have your business join us at our annual summer expo.  

Ready to reach our community of local parents? Partnering with us gives your business greater visibility with a targeted market of hyper-localized families.

Contact Cheryl Lachendro at to brainstorm ideas.